Episode 2 · Who decides what your customers see online?

Coming soon TBD DATE,Coming soon · 7:00 to 8:30pm

Blackrock, Co. Dublin

What the AI! EP 2. Social Media

Your customers live in the feed. Who decides what they see?

Speaker

Announced soon

Join the list to hear first.

  • Date

    Soon

  • Entry

    Free

  • Seats

    25

  • Format

    Talk + hands-on

Coming soon

Date and speaker land soon. Leave your email and you'll be among the first to know.

About the evening

4.26M social media user identities in Ireland, equal to about 80% of the population. Someone else decides what they see.

DataReportal, Digital 2026: Ireland

Feeds, reviews and comments decide whether people find you, and what they think when they do. Algorithms make many of those calls, and the EU's Digital Services Act requires online platforms to explain the main factors behind their recommendations.

Episode 2 is about seeing that system clearly, and using AI to listen to customers better without fooling yourself. Speaker announced soon.

You'll leave knowing

  • Who controls your feed? How recommendation systems pick what your customers see, and what they never see.
  • What customers are really saying. What reviews and comments give away, if you know how to read them.
  • Where AI reads people wrong. Why AI can misread tone and sarcasm, and why a great average score can still hide unhappy customers.
  • What to post, and when to label it as AI. A simple social media and AI policy your team can actually follow.

How the evening runs

7:00, the talk and your questions. 7:40, hands-on: bring a few of your own reviews or comments, and we run them through AI together. 8:10, meet the room. 8:30, done.

The practical bit

When is it?
It's an evening in Blackrock. The date isn't set yet.
What does it cost?
Nothing. We confirm every seat by email.
Who's it for?
Owners, managers, marketers, and anyone whose work touches customers online.

Part of What the AI! Season 1: five evenings, five questions. See all episodes