Google says AI is boosting searches, but search ad revenue growth has slowed to 12% and AI Mode earns less per query

The Verge reports that Alphabet said search queries are growing at their fastest rate in five years, yet Search revenue growth slowed to 12 percent year over year in the third quarter from roughly 17 percent in the previous quarter, and growth in paid clicks slowed from 13 percent to 8 percent. Google's chief business officer Philipp Schindler said currency effects were the biggest driver and that AI Mode queries are growing strongly but monetising at a lower rate than traditional searches.

• If you run Google Ads, check your cost per click and conversions for the last month and compare shopping and text ads separately from informational searches.
• If you rely on Google for free traffic, test what people see when they ask your main questions in AI Mode and AI Overviews, and whether your page is cited.

Source: The Verge. This is our short summary of their reporting. The paragraphs marked "Our read" and the things to do are SeedFoundry's opinion. The summary is drafted with AI tools. Image: Google, from its own announcement. How we source and credit