Meta survey: 84% of small business owners in nine Asia-Pacific markets use AI, and 86% want more guidance

Meta released a YouGov study it commissioned, covering almost 4,000 small business owners in nine Asia-Pacific markets. It found 84% use AI, 76% report a positive effect on productivity and 71% on revenue or sales over 12 months. Owners use it for content (51%), local advertising and marketing (43%), translation (38%) and customer support (37%). 86% say they need more guidance, and cost is the biggest barrier to training.

• Pick one of the common uses, such as drafting posts or answering routine customer questions, and run it for two weeks. Write down the hours you save before you pay for anything.
• Ask your AI supplier or a local enterprise body for the price and the expected return in writing. Owners in the survey said unclear costs and returns were what they wanted fixed.

Source: Meta Newsroom. This is our short summary of their reporting. The paragraphs marked "Our read" and the things to do are SeedFoundry's opinion. The summary is drafted with AI tools. Image: Meta Newsroom, from its own announcement. How we source and credit