Sennheiser's boss says AI will not replace musicians because it cannot be original

Daniel Sennheiser, head of the audio equipment company that bears his family's name, said AI will not replace human musicians because it lacks originality. His view: technology should be used as a tool to support creativity, not to dilute it.

• If you sell creative services, such as photography, design or music for events, use AI for the repetitive parts of the job, not the parts clients are actually paying your taste for.
• When a customer asks whether you use AI in your creative work, have a plain, honest answer ready. Trust is the thing that is easiest to lose here.

Source: The National. This is our short summary of their reporting. The paragraphs marked "Our read" and the things to do are SeedFoundry's opinion. The summary is drafted with AI tools. Image: Sennheiser, from its own announcement. How we source and credit