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OpenAI tests Sponsored Agents, ads you can talk to in ChatGPT

The Next Web· 16 Sep

OpenAI is testing Sponsored Agents with select US advertisers. After clicking an ad, a user can start a clearly labelled chat with an agent the business sponsors, kept apart from ChatGPT's own answers. Businesses can now run ChatGPT Ads from inside HubSpot and Shopify, and the Shopify app reaches other ChatGPT Ads markets from 23 September.

  • If you use HubSpot or Shopify, look at the ChatGPT Ads connection and start with a small test budget.
  • Write down the questions customers ask before they buy. They are what a sponsored agent would need to answer well.

Source: The Next Web. This is our short summary of their reporting. The commentary in it and the things to do are SeedFoundry's opinion. Picture from the source, unless it is our own graphic. How we source and credit

That is wed 16 sep, all of it.

These are short summaries of other people's reporting, with our own commentary. Each story names its source and links to the original. How we source and credit