Five minutes. What happened, and what to do about it. All stories from 27 October 2026
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Instagram overhauls long-form video and tests horizontal videos called Features, as it chases YouTube
Business Insider· 26 OctBusiness Insider's analysis says Instagram head Adam Mosseri wants the app to be the most culturally relevant platform by showing up where people are, and that Instagram unveiled an overhaul of its long-form video features on Monday, including a test of horizontal videos called Features. The piece says the changes make the app feel more like YouTube, with a growing appetite for episode-style shows made for Instagram. It uses the show Subway Takes, which has its largest audience of 2.4 million followers on Instagram, as an example of the platform's strengths and limits.
- If you already film longer how-to or behind-the-scenes clips for YouTube, try posting one to Instagram as well and see how it does.
- Wait for the feature to reach your account before you plan around it: it is described as a test, not a full launch.
Source: Business Insider. This is our short summary of their reporting. The paragraphs marked "Our read" and the things to do are SeedFoundry's opinion. The summary is drafted with AI tools. Image: Instagram, from its own announcement. How we source and credit
These are short summaries of other people's reporting, with our own commentary. Each story names its source and links to the original. How we source and credit