Five minutes. What happened, and what to do about it. All stories from 23 October 2026
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PC shipments fell 21% in the third quarter as memory costs pushed up prices, and Counterpoint expects a 27% fall next
Counterpoint Research says global PC shipments fell 21% year on year in the third quarter of 2026 to 57 million units, and 13.8% from the previous quarter. It blames elevated memory and other component costs, which pushed up PC prices and made replacement purchases harder to justify. It expects a 27% fall in the fourth quarter and a broadly flat 2027. Apple's shipments fell 11%, less than the market.
- If a staff laptop is failing, replace it this quarter rather than waiting for prices to ease, and look at models with less memory than you think you need.
- Ask a supplier for a refurbished or business-grade machine, and check whether your accountant can write the cost off in the year you buy.
Source: Counterpoint Research. This is our short summary of their reporting. The paragraphs marked "Our read" and the things to do are SeedFoundry's opinion. The summary is drafted with AI tools. Image: Counterpoint Research, from its own announcement. How we source and credit
These are short summaries of other people's reporting, with our own commentary. Each story names its source and links to the original. How we source and credit







